Is Shipt the Sleeper in the Battle for Online Grocery?
Like many in the industry, we were intrigued when Target acquired Shipt and speculated what it would mean for both Target and Shipt. We wrote that at the time of acquisition, Shipt reached 22% of US Consumers. Then in February, Brian Cornell, CEO of Target,…
CPG Loyalty in the Grocery eCommerce Age
Marketers have always known that acquiring new customers was significantly more expensive than retaining an existing one. Research has shown that it can be 5-25 times more expensive. At the same time, CPG marketers know that even their most loyal consumers buy other brands within…
Amazon & Whole Foods – One Year On
We are approaching the one year anniversary of Amazon’s acquisition of Whole Foods and we wanted to review some of the ramifications on Amazon, Whole Foods, and online grocery. Before diving in, a quick reminder on the details – Amazon closed the deal on August…
Target increases grocery reach to 42% of US consumers
Earlier this year, we wrote about Target’s entry into the online grocery market with the acquisition of Shipt. Recently, Target announced that they have reached their half way point in their drive to become America’s easiest place to shop. This strategy includes multiple capabilities including…
Busting the barriers to online grocery adoption
Much has been written about Nielsen & FMI’s prediction that US consumers will spend $100B a year on online grocery by 2022. As we have stated previously, we believe the majority of this growth will come from full assortment shoppers replacing their regular grocery trips. …
Recipe publishers as demand aggregators for online grocery
According to Nielsen & FMI, 70% of consumers will be shopping online with an estimated annual spend of $100 billion by 2022. As we outlined in Beyond Amazon.com: The Battle for Full Basket Online Grocery, the growth to come will look very different than what…
Target aggressively enters online grocery market, reaching 33% of US consumers
At ShopTalk last week, Brian Cornell – CEO of Target, highlighted the company’s goal to become America’s easiest place to shop. For Target, Cornell explained, that means blending the best of our physical and digital assets to create new experiences for our guests and reimagining…
Instacart available to 60% of US consumers
This is a third in our series of write ups covering retailers in the battle for online grocery. This time, we will be focusing on Instacart. If you are interested in our previous write ups, we covered Walmart Online Grocery Pickup and Kroger ClickList earlier. …
Kroger ClickList available to 45% of US consumers
As the battle for the online grocery spend heats up, we continue our series of articles on the major players and their reach. Last time we covered Walmart Online Grocery Pickup. Today, we are focusing on Kroger. To back up for a second, some of…
Winning the shift to Online Grocery
According to Nielsen & FMI, 70% of consumers will be shopping online with an estimated annual spend of $100 billion. As this shift occurs, CPGs are rightly considering whether they have the right tools, data, and processes to capture a disproportionate share. These considerations have…