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    Is Shipt the Sleeper in the Battle for Online Grocery?

    by Eugene Burd November 13, 2018

    Like many in the industry, we were intrigued when Target acquired Shipt and speculated what it would mean for both Target and Shipt.  We wrote that at the time of acquisition, Shipt reached 22% of US Consumers.  Then in February, Brian Cornell, CEO of Target,…

    News

    CPG Loyalty in the Grocery eCommerce Age

    by Eugene Burd September 20, 2018

    Marketers have always known that acquiring new customers was significantly more expensive than retaining an existing one.  Research has shown that it can be 5-25 times more expensive.  At the same time, CPG marketers know that even their most loyal consumers buy other brands within…

    News

    Amazon & Whole Foods – One Year On

    by Eugene Burd August 21, 2018

    We are approaching the one year anniversary of Amazon’s acquisition of Whole Foods and we wanted to review some of the ramifications on Amazon, Whole Foods, and online grocery.  Before diving in, a quick reminder on the details – Amazon closed the deal on August…

    News

    Target increases grocery reach to 42% of US consumers

    by Eugene Burd June 18, 2018

    Earlier this year, we wrote about Target’s entry into the online grocery market with the acquisition of Shipt.  Recently, Target announced that they have reached their half way point in their drive to become America’s easiest place to shop.  This strategy includes multiple capabilities including…

    News, Retailer Reach

    Busting the barriers to online grocery adoption

    by Eugene Burd May 9, 2018

    Much has been written about Nielsen & FMI’s prediction that US consumers will spend $100B a year on online grocery by 2022. As we have stated previously, we believe the majority of this growth will come from full assortment shoppers replacing their regular grocery trips. …

    News

    Recipe publishers as demand aggregators for online grocery

    by Eugene Burd April 5, 2018

    According to Nielsen & FMI, 70% of consumers will be shopping online with an estimated annual spend of $100 billion by 2022.  As we outlined in Beyond Amazon.com: The Battle for Full Basket Online Grocery, the growth to come will look very different than what…

    News

    Target aggressively enters online grocery market, reaching 33% of US consumers

    by Eugene Burd March 28, 2018

    At ShopTalk last week, Brian Cornell – CEO of Target, highlighted the company’s goal to become America’s easiest place to shop.  For Target, Cornell explained, that means blending the best of our physical and digital assets to create new experiences for our guests and reimagining…

    News, Retailer Reach

    Instacart available to 60% of US consumers

    by Eugene Burd March 14, 2018

    This is a third in our series of write ups covering retailers in the battle for online grocery.  This time, we will be focusing on Instacart.  If you are interested in our previous write ups, we covered Walmart Online Grocery Pickup and Kroger ClickList earlier. …

    News, Retailer Reach

    Kroger ClickList available to 45% of US consumers

    by Eugene Burd March 6, 2018

    As the battle for the online grocery spend heats up, we continue our series of articles on the major players and their reach.  Last time we covered Walmart Online Grocery Pickup.  Today, we are focusing on Kroger. To back up for a second, some of…

    News, Retailer Reach

    Winning the shift to Online Grocery

    by Eugene Burd February 27, 2018

    According to Nielsen & FMI, 70% of consumers will be shopping online with an estimated annual spend of $100 billion. As this shift occurs, CPGs are rightly considering whether they have the right tools, data, and processes to capture a disproportionate share. These considerations have…

    News
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