Author: Eugene Burd

Whole Foods: retailer or customer?

Amazon’s acquisition of Whole Foods has sparked a fight for the future of grocery shopping.  The Food Marketing Institute (FMI) and Nielsen have projected that US consumer spend on online grocery shopping could reach $100 billion by 2025.  While there have been many reports of Amazon’s early lead in the grocery eCommerce fight, the game […]
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Basketful Add to Cart for Advertising

Today, we are excited to announce that we have released a beta version of our Add to Cart for Advertising platform.  Much like Add To Cart for Site, this platform allows brands to make their meal solution content shoppable on leading national full basket retailers.  With this platform, brands can obtain shoppable landing pages that […]
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Day 120 – Beta Release of Basketful Add to Cart

Its day 120 at Basketful.  It’s hard to believe that it has been four months since Jim and I took the plunge into entrepreneurship.   Today I am excited to announce that we have reached our second key milestone – the beta release of Basketful Add to Cart – our shoppable content engine for food. Add […]
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Day 45 – Some Reflection

Its Day 45 here at Basketful and a great time to reflect on the last 6 weeks.  Prior to Day 1, we had done a lot of thinking – on the business plan, product, customers, investors, tech stack and more, but much of it was just that – thinking.  Now, just a short 6 weeks […]
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