Author: Joel LaFrance

Colliding Commerce & Conversion Metrics

How deeper Channel Analytics brings visibility to the path to purchase In our last article, we skimmed the surface talking about Shopper Funnel Conversion, and how engagement with different types of media elicits different probabilities of a sale down the road.  We also talked about how conversion events are not all created equal, and that […]
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Retailer Network Expansion

Announcing the additions of Amazon Fresh, Whole Foods, CVS,, and more to Basketful’s retailer network! Basketful has been the industry leader in retailer and store coverage as an add to cart provider, with our network reaching over 99% of the US population.  A key focus of ours continues to be on premium inventory aware […]
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Introducing Shopability Packages to elevate your ecomm

Drive shopability and funnel intelligence across ALL your brands’ assets If 2020 was the year of ecomm acceleration, 2021 is the year of ecomm entrenchment.  With greater than 1:5 of all retail dollars1, and over 1:10 of all grocery dollars2 occurring online, a multi-faceted approach to shopability is critical. Basketful now offers Shoppable Subscriptions and […]
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Introducing Inventory Targeting

The Newest Advantage in Fast Moving Consumer Goods Marketing Media targeting typically includes the ability to connect and reconnect with shoppers, build custom audience lists, leverage keywords and interests, and demographically target with gender, age, general locations, languages, devices, etc.  So if I have all these powerful levers at my disposal today, you ask, why […]
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The Roaring 20s

A glance into contextual commerce and the future of the final mile Here in Minneapolis we are now exiting a two hundred hour stretch where the thermometer didn’t reach 0 degrees. So even though we are only 48 days into the new decade, forgive us if we are feeling overly optimistic. To that end, we […]
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How your digital marketing can circumvent a $15B Grocery Out of Stock problem

CPG’s go to market strategy and digital marketing has undergone quite the transformation over the last decade going from a single channel world to an omni-channel one.  In the old world a product was developed and launched, sold into customers, marketed to the masses through mainstream media, product was pushed down linear supply chains into […]
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