Author: Joel LaFrance

Pinterest Shoppable Grocery Partnership

We are proud to be an official Pinterest Preferred Shopping Partner and to continue Simplifying Grocery Shopping.  Over the course of the last year, Basketful has created a path to cart for millions of consumers on Pinterest, simplifying the discovery and shopping experience. Pinterest is a leader in social commerce and we take pride in […]
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Introducing the Basketful Grocery List Mobile App!

Basketful launching the world’s smartest Grocery List App, allowing shoppers to Save Time, Save Money, and Simplify their grocery shopping. On Wednesday January 15th at FoodTech Live during CES in Las Vegas, we are formally announcing the launch of the world’s smartest Grocery List App. It’s time to modernize and simplify how we grocery shop […]
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Understanding the Online Grocery Shopper

Shoppers are test driving the new digital cart, and slowly converging the online and offline worlds As we’ve experienced and watched other industries evolve into the e-commerce age, it’s impossible not to contrast those more rapid evolutions with that of online food and grocery’s slower transformation.  Depending on the measuring stick you use, online food […]
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Food Tech Live…and a New Product Announcement

January 8th, 6-9pm, Treasure Island, Las Vegas Come join us at Food Tech Live during the biggest week in Tech innovation. We will be joining our fellow food industry innovators with a booth showcasing our Shoppable Grocery solutions. And we will be taking our mission of ‘Simplifying Grocery Shopping’ to a whole new level, with […]
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The Add to Cart Top 5: Part I

Best Practices for Grocery Digital Marketing In this 3 part series, we will explore how brand leaders can transform their digital content into a helpful & clear path to cart. The State of the Union in Online Grocery is…dynamic. The retailer arms race continues, more consumers than ever are testing the waters, and digital aisles […]
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