Retailer Network Expansion
Announcing the additions of Amazon Fresh, Whole Foods, CVS, Chewy.com, and more to Basketful’s retailer network!
Basketful has been the industry leader in retailer and store coverage as an add to cart provider, with our network reaching over 99% of the US population. A key focus of ours continues to be on premium inventory aware retailer integrations, available across our shoppable ecosystem. When a shopper engages with your brands’ inspiration, we detect their location and only show retailers that exist in their area and have your product in stock, ensuring protected brand fidelity. No links to product detail pages, or to retailers that aren’t located in that shopper’s area. Ecommerce for fast moving consumer goods requires a high fidelity and low friction experience, and Basketful continues to invest in improving.
Food & Beverage
Basketful is proud to announce the addition of Amazon Fresh and Whole Foods in alpha mode, in addition to its parent Amazon.com. Amazon Fresh and Whole Foods alone reach 63% of American consumers with their grocery coverage.
Other important grocery retailers recently added include CVS, Hyvee, Winn-Dixie, Bi-Lo, Fresco y Más, Cub Foods, and Harveys Supermarket.
With an expected CAGR of 11% over the next 6 years, Pet ecommerce is a rapidly expanding segment. In addition to amazon.com, target.com, and walmart.com, we have expanded our support of Pet to include Chewy.com. Chewy carries outsized market share of the online pet food industry, greatly increasing distribution and reach for both brands and shoppers. With the addition, our Pet retailers now make up over 95% of all US Pet online dollar sales.