Busting the barriers to online grocery adoption
Much has been written about Nielsen & FMI’s prediction that US consumers will spend $100B a year on online grocery by 2022. As we have stated previously, we believe the majority of this growth will come from full assortment shoppers replacing their regular grocery trips. …
Reaching 18% of US population, Amazon Fresh faces uphill battle in grocery
This is the 5th article in a series covering the reach of online grocery retailers in the US. Past articles covered Walmart, Kroger, Instacart (all retailers), and Target (Shipt). Amazon Fresh trails the leaders in reach Basketful makes Add to Cart solutions for online grocery. …
Recipe publishers as demand aggregators for online grocery
According to Nielsen & FMI, 70% of consumers will be shopping online with an estimated annual spend of $100 billion by 2022. As we outlined in Beyond Amazon.com: The Battle for Full Basket Online Grocery, the growth to come will look very different than what…
Target aggressively enters online grocery market, reaching 33% of US consumers
At ShopTalk last week, Brian Cornell – CEO of Target, highlighted the company’s goal to become America’s easiest place to shop. For Target, Cornell explained, that means blending the best of our physical and digital assets to create new experiences for our guests and reimagining…
Instacart available to 60% of US consumers
This is a third in our series of write ups covering retailers in the battle for online grocery. This time, we will be focusing on Instacart. If you are interested in our previous write ups, we covered Walmart Online Grocery Pickup and Kroger ClickList earlier. …
Beyond Amazon.com: The Battle for Full Basket Online Grocery
In An Overview of Shoppable Content Solutions we observed some trends in online grocery: more consumers want to find their groceries online vs. in a physical store. brands move from shoppable single products to shoppable solutions. solutions mature by adding directly to cart, bypassing product…
Kroger ClickList available to 45% of US consumers
As the battle for the online grocery spend heats up, we continue our series of articles on the major players and their reach. Last time we covered Walmart Online Grocery Pickup. Today, we are focusing on Kroger. To back up for a second, some of…
Winning the shift to Online Grocery
According to Nielsen & FMI, 70% of consumers will be shopping online with an estimated annual spend of $100 billion. As this shift occurs, CPGs are rightly considering whether they have the right tools, data, and processes to capture a disproportionate share. These considerations have…
Whole Foods: retailer or customer?
Amazon’s acquisition of Whole Foods has sparked a fight for the future of grocery shopping. The Food Marketing Institute (FMI) and Nielsen have projected that US consumer spend on online grocery shopping could reach $100 billion by 2025. While there have been many reports of…
An Overview of Shoppable Content solutions
Feeding a family is a long, complicated process full of stops and starts. Great marketers are addressing every phase to attract, reclaim, or retain customers. With fast-moving low-margin goods like groceries, repeat purchases are paramount. Here’s an over-simplified diagram of the steps grocery shoppers go…
Walmart Online Grocery Pickup available to 80% of US consumers
Walmart online grocery pickup was available in 1000 stores at the end of 2017 and Walmart announced that it plans to open another 1000 stores this year. According to Basketful’s research, Walmart Online Grocery Pickup is now available at 1164 Walmart locations across the United…
Amazon Not the Easy Winner in US Grocery Fight
Forbes was quick to hand Amazon the leadership of online grocery in “Online Grocery Sales To Reach $100 Billion In 2025; Amazon Is Current And Future Leader” Danziger made the same arguments we hear a lot: Amazon is already winning, with 18% of online grocery…