Let’s get straight to the pint–Basketful’s Channel Insights is here to make you a Berry Happy Marketer. Sound cool? Let’s talk about how it works.
The goal with any digital CPG campaign is simple: drive the most efficient use of dollars for awareness, consideration, engagement, or conversion. Realtime optimization not only requires top of the funnel data, but middle and lower funnel conversion visibility. Add on to that ATT, a cookieless future, disparate platforms, multiple campaign objectives, and you have a hodgepodge of disconnected media performance data. Luckily for you, Channel Insights is here to analyze all those different combinations of ingredients, and highlight the richest of the flavors for you.
Channel Insights connects the dots–in real time–to unlock in-flight ecomm optimization. View media performance by platform, campaign, creative type, timing, and other dimensions to determine what your perfect combination of flavors is. Less time experimenting with flavors, more time enjoying the output.