Why premium Inventory Awareness matters for CPG ecommerce
Make your marketing go 10% further The basic arithmetic for digital marketing is fairly simple: nail the content + hit the demographic = impressions & conversions. With the ongoing surge in ecomm, brands are investing to make as many of those moments as possible shoppable. …
Retailer Network Expansion
Announcing the additions of Amazon Fresh, Whole Foods, CVS, Chewy.com, and more to Basketful’s retailer network! Basketful has been the industry leader in retailer and store coverage as an add to cart provider, with our network reaching over 99% of the US population. A key…
Introducing Shopability Packages to elevate your ecomm
Drive shopability and funnel intelligence across ALL your brands’ assets If 2020 was the year of ecomm acceleration, 2021 is the year of ecomm entrenchment. With greater than 1:5 of all retail dollars1, and over 1:10 of all grocery dollars2 occurring online, a multi-faceted approach…
Introducing Inventory Targeting
The Newest Advantage in Fast Moving Consumer Goods Marketing Media targeting typically includes the ability to connect and reconnect with shoppers, build custom audience lists, leverage keywords and interests, and demographically target with gender, age, general locations, languages, devices, etc. So if I have all…
The Roaring 20s
A glance into contextual commerce and the future of the final mile Here in Minneapolis we are now exiting a two hundred hour stretch where the thermometer didn’t reach 0 degrees. So even though we are only 48 days into the new decade, forgive us…
How your digital marketing can circumvent a $15B Grocery Out of Stock problem
CPG’s go to market strategy and digital marketing has undergone quite the transformation over the last decade going from a single channel world to an omni-channel one. In the old world a product was developed and launched, sold into customers, marketed to the masses through…
Surfing the Ecomm Wave
The three things you need to know to shred the gnar So here we are, at the tail end of 2020. The calmer waters of pre-pandemic ecommerce seem like ancient history. If you’re in the CPG ecommerce world, it’s tempting to pat yourself on the…
Introducing Basketful Atlas, An Omni-Shoppable Product Locator
Boosted brand discovery, optimized for omni-channel In our previous article we teased the benefits of a modern day product locator. Over the past few months the team here has been working hard at addressing the inefficiencies that exist in locators currently in market. Today we…
Add to Cart Chutes & Ladders
How you can finish first in bringing brands to basket With a nudge from a global pandemic, ecommerce across consumer product categories continues to balloon as witnessed by promising recent earnings and updates from Walmart and Target. Grocery in particular continues to burgeon, with overall…
The Grocery Ecomm Flywheel: Part III
The Delivery Providers In this final installment of our three part series on the acceleration of online grocery (Part 1=Consumers, Part 2=Retailers), we recap the latest developments occurring across online grocery fulfillment providers. These providers are a critical cog in the ecommerce wheel, powering some…