Blog Posts Archives

Blog Posts, Brand Marketing, Industry Perspective
July 18, 2022
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Crumbling cookies and a fragmented funnel

Reconnecting the dots for ecomm optimization For digital marketers, the telegraphed end of third-party cookies has caused angst and heartburn, especially for performance marketers. Tracking cookies and pixels have long been a staple of digital marketing, deployed as bread crumbs along the shopper journey. These bread crumbs are connected together to provide a lineage of […]

The Roaring 20s

A glance into contextual commerce and the future of the final mile Here in Minneapolis we are now exiting a two hundred hour stretch where the thermometer didn’t reach 0 degrees. So even though we are only 48 days into the new decade, forgive us if we are feeling overly optimistic. To that end, we […]

Blog Posts, Brand Marketing, Industry Perspective
January 8, 2021
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How your digital marketing can circumvent a $15B Grocery Out of Stock problem

CPG’s go to market strategy and digital marketing has undergone quite the transformation over the last decade going from a single channel world to an omni-channel one. In the old world a product was developed and launched, sold into customers, marketed to the masses through mainstream media, product was pushed down linear supply chains into […]

Blog Posts, Brand Marketing, Industry Perspective
December 11, 2020
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Surfing the Ecomm Wave

The three things you need to know to shred the gnar So here we are, at the tail end of 2020. The calmer waters of pre-pandemic ecommerce seem like ancient history. If you’re in the CPG ecommerce world, it’s tempting to pat yourself on the back for surfing what became our industry’s rogue wave. While […]

Blog Posts, News
November 9, 2020
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Introducing Basketful Atlas, An Omni-Shoppable Product Locator

Boosted brand discovery, optimized for omni-channel In our previous article we teased the benefits of a modern day product locator. Over the past few months the team here has been working hard at addressing the inefficiencies that exist in locators currently in market. Today we are excited to launch Basketful’s new Shoppable Product Locator: Atlas. […]

Add to Cart Chutes & Ladders

How you can finish first in bringing brands to basket With a nudge from a global pandemic, ecommerce across consumer product categories continues to balloon as witnessed by promising recent earnings and updates from Walmart and Target. Grocery in particular continues to burgeon, with overall spending in July up 18% versus last year, and online […]

Blog Posts, Industry Perspective, Retailer Reach
August 3, 2020
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The Grocery Ecomm Flywheel: Part III

The Delivery Providers In this final installment of our three part series on the acceleration of online grocery (Part 1=Consumers, Part 2=Retailers), we recap the latest developments occurring across online grocery fulfillment providers. These providers are a critical cog in the ecommerce wheel, powering some or all of the final mile logistics; a combination of […]

The Grocery Ecomm Flywheel: Part II

The Retailer Response In Part I we discussed the consumer momentum powering the share growth of online grocery in the 1st half of the year. Today we focus on the equally dramatic retailer responses to COVID-19 behavior shifts that occurred in the weeks and months following the pandemic declaration. Defense: 0-4 weeks The initial weeks […]

The Grocery Ecomm Flywheel: Part I

2020 has blurred the senses a bit, and it’s easy to forget just how massive the acceleration was in grocery ecommerce that occurred over the last 6 months. Broadly speaking, from January to July, grocery ecomm doubled in size1. This was of course due in large part to a significant amount of the population being […]

Blog Posts, Industry Perspective, Retailer Reach
May 15, 2020
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An Oasis for America’s Food Deserts is right in front of us

49% of Americans have low access to groceries. Grocery delivery can shrink that to 3%. With conversation the last few months centering around the explosion of online grocery and the efforts of the food industry to respond, brands and retailers have been reshaping their digital efforts to reach consumers. A major channel shift that had […]

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Category: Blog Posts