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    How your digital marketing can circumvent a $15B Grocery Out of Stock problem

    by Joel LaFrance January 8, 2021

    CPG’s go to market strategy and digital marketing has undergone quite the transformation over the last decade going from a single channel world to an omni-channel one.  In the old world a product was developed and launched, sold into customers, marketed to the masses through…

    Blog Posts, Brand Marketing, Industry Perspective

    Surfing the Ecomm Wave

    by Joel LaFrance December 11, 2020

    The three things you need to know to shred the gnar So here we are, at the tail end of 2020.  The calmer waters of pre-pandemic ecommerce seem like ancient history.  If you’re in the CPG ecommerce world, it’s tempting to pat yourself on the…

    Blog Posts, Brand Marketing, Industry Perspective

    Online Grocery Coverage, Filling the Void

    by Joel LaFrance May 4, 2020

    The last three months feels like a lifetime of progression for online grocery. At the beginning of the year, 26% of Americans were using online grocery weekly1.  Since then the COVID-19 pandemic has applied differential pressure to the grocery industry, as consumers have flocked to…

    Blog Posts, Brand Marketing, Industry Perspective

    Is your Product Locator from the 90s?

    by Joel LaFrance March 26, 2020

    Since the advent of brand websites, product locators have been an important tool to connect passionate consumers to where they can find your products.  Locators have been around seemingly forever, but grocery is evolving at a high pace. Is your product locator as old as…

    Blog Posts, Brand Marketing, Industry Perspective

    The Grocery Fulfillment Battles

    by Joel LaFrance March 4, 2020

    A peek into the challenges and opportunities of the online grocery supply chain. In an earlier article we talked about what we believe are the main physical, experiential, and behavioral headwinds that remain with Online Grocery.  More tweaking is needed in how the physical supply…

    Blog Posts, Brand Marketing, Industry Perspective

    Online Grocery’s Convenience Gap: The Digital Difficulties

    by Joel LaFrance January 22, 2020

    In our last post we talked about the tepid growth of online grocery.  For those immersed in the industry it’s clear the ceiling of grocery ecomm is high. The flywheel of online grocery has been set in motion, and as each quarter goes by the…

    Blog Posts, Brand Marketing
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    The Add to Cart Top 5: Part III

    by Joel LaFrance December 9, 2019

    Best Practices for Grocery Digital Marketing In this final chapter of our three part series, we explore the top five Add to Cart best practices to consider that grease the impression-to-cart tracks. If you missed Part 1 or 2, access here. Best Practice #5: Listen…

    Blog Posts, Brand Marketing, Industry Perspective

    The Add to Cart Top 5: Part II

    by Joel LaFrance December 3, 2019

    Best Practices for Grocery Digital Marketing In Part 2 of this 3 part series, we continue to explore how brand leaders can transform their digital content into a helpful & clear path to cart. If you missed Part 1, access here. Best Practice #3: Own the…

    Blog Posts, Brand Marketing, Industry Perspective

    The Add to Cart Top 5: Part I

    by Joel LaFrance November 25, 2019

    Best Practices for Grocery Digital Marketing In this 3 part series, we will explore how brand leaders can transform their digital content into a helpful & clear path to cart. The State of the Union in Online Grocery is…dynamic. The retailer arms race continues, more…

    Brand Marketing, Industry Perspective

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    How your digital marketing can circumvent a $15B Grocery Out of Stock problem
    By Joel LaFrance
    0
    Surfing the Ecomm Wave
    By Joel LaFrance
    0
    Introducing Basketful Atlas, An Omni-Shoppable Product Locator
    By Joel LaFrance

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