Category: News

Amazon & Whole Foods – One Year On

We are approaching the one year anniversary of Amazon’s acquisition of Whole Foods and we wanted to review some of the ramifications on Amazon, Whole Foods, and online grocery.  Before diving in, a quick reminder on the details – Amazon closed the deal on August 28, 2017 with a purchase price of $13.7B. When the […]
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Target increases grocery reach to 42% of US consumers

Earlier this year, we wrote about Target’s entry into the online grocery market with the acquisition of Shipt.  Recently, Target announced that they have reached their half way point in their drive to become America’s easiest place to shop.  This strategy includes multiple capabilities including Drive Up, Restock (think Amazon Prime Pantry, but free for […]
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Updated Retailer Reach maps (10-mile radius)

In past analysis, we used a 30-mile radius for “within reach” of pickup locations.  Walmart’s recent annual report we noticed they published: “We’re enabling customers to choose Walmart for all the ways they want to shop by expanding our assortment, leveraging our fulfillment capabilities and connecting our stores, located within 10 miles of nearly 90 […]
Read More reaches 18% of US population

This is our 6th and final article on online grocery retailer reach in the US. Others are available here. We started this research because we needed it as input to our own business plans, and published it because it might help with yours. While many competitors on rapidly expanding their online grocery footprint Peapod has […]
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Busting the barriers to online grocery adoption

Much has been written about Nielsen & FMI’s prediction that US consumers will spend $100B a year on online grocery by 2022. As we have stated previously, we believe the majority of this growth will come from full assortment shoppers replacing their regular grocery trips.  Retailers see this shift as an opportunity to grow their […]
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Instacart available to 60% of US consumers

This is a third in our series of write ups covering retailers in the battle for online grocery.  This time, we will be focusing on Instacart.  If you are interested in our previous write ups, we covered Walmart Online Grocery Pickup and Kroger ClickList earlier.  Also, if you are wondering why we are focusing on […]
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Beyond The Battle for Full Basket Online Grocery

In An Overview of Shoppable Content Solutions we observed some trends in online grocery: more consumers want to find their groceries online vs. in a physical store. brands move from shoppable single products to shoppable solutions. solutions mature by adding directly to cart, bypassing product detail pages brands extend their value past the point of […]
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