Category: News

Winning the shift to Online Grocery

According to Nielsen & FMI, 70% of consumers will be shopping online with an estimated annual spend of $100 billion. As this shift occurs, CPGs are rightly considering whether they have the right tools, data, and processes to capture a disproportionate share. These considerations have to start with the consumer and the change in their […]
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Whole Foods: retailer or customer?

Amazon’s acquisition of Whole Foods has sparked a fight for the future of grocery shopping.  The Food Marketing Institute (FMI) and Nielsen have projected that US consumer spend on online grocery shopping could reach $100 billion by 2025.  While there have been many reports of Amazon’s early lead in the grocery eCommerce fight, the game […]
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An Overview of Shoppable Content solutions

Feeding a family is a long, complicated process full of stops and starts. Great marketers are addressing every phase to attract, reclaim, or retain customers. With fast-moving low-margin goods like groceries, repeat purchases are paramount. Here’s an over-simplified diagram of the steps grocery shoppers go through: Now let’s take a look at some examples of […]
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Amazon Not the Easy Winner in US Grocery Fight

Forbes was quick to hand Amazon the leadership of online grocery in “Online Grocery Sales To Reach $100 Billion In 2025; Amazon Is Current And Future Leader” Danziger made the same arguments we hear a lot: Amazon is already winning, with 18% of online grocery sales today. Amazon bought Whole Foods, acquiring some brick and […]
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Basketful Add to Cart for Advertising

Today, we are excited to announce that we have released a beta version of our Add to Cart for Advertising platform.  Much like Add To Cart for Site, this platform allows brands to make their meal solution content shoppable on leading national full basket retailers.  With this platform, brands can obtain shoppable landing pages that […]
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Day 120 – Beta Release of Basketful Add to Cart

Its day 120 at Basketful.  It’s hard to believe that it has been four months since Jim and I took the plunge into entrepreneurship.   Today I am excited to announce that we have reached our second key milestone – the beta release of Basketful Add to Cart – our shoppable content engine for food. Add […]
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Day 90 – Life at Basketful

  It’s Day 90 at Basketful. Our friends ask what we do all day. We fill up whiteboards with sketches and improvement ideas. We prototype a lot of ideas, then throw away most of them. We read a lot about the state of eCommerce   It’s not uncommon for us to design a variation of […]
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Day 45 – Some Reflection

Its Day 45 here at Basketful and a great time to reflect on the last 6 weeks.  Prior to Day 1, we had done a lot of thinking – on the business plan, product, customers, investors, tech stack and more, but much of it was just that – thinking.  Now, just a short 6 weeks […]
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