Blog Posts Archives - Page 2 of 3

Blog Posts, Brand Marketing, Industry Perspective
May 4, 2020
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Online Grocery Coverage, Filling the Void

The last three months feels like a lifetime of progression for online grocery. At the beginning of the year, 26% of Americans were using online grocery weekly1. Since then the COVID-19 pandemic has applied differential pressure to the grocery industry, as consumers have flocked to brick and mortar for pantry staples and waded into online […]

Blog Posts, News
April 9, 2020
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In App Stores Now: The Basketful Mobile Grocery List!

Save Time. Save Money. Simplify. Over the past two years Basketful’s priorities have centered on our mission to Simplify Grocery Shopping. We’ve done this by creating a shoppable path connecting content to commerce for brands and publishers. Powering this is our network of more than 50 retailer integrations, visibility to 10,000+ stores, and knowledge […]

Blog Posts, Brand Marketing, Industry Perspective
March 26, 2020
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Is your Product Locator from the 90s?

Since the advent of brand websites, product locators have been an important tool to connect passionate consumers to where they can find your products. Locators have been around seemingly forever, but grocery is evolving at a high pace. Is your product locator as old as Mr. Belding? Consider how your locator measures up to these […]

Grocery, Brands, and Crisis

Grocery’s Stress Test In barely more than 100 hours, COVID-19 went from a looming threat on the horizon in the US to an all hands on deck nationwide response. The consumer response shifted from reactive health item stockpiling—items like face masks and hand sanitizer— to pantry stock piling. According to Nielsen, sales of rice, dried beans and water surged […]

Blog Posts, Brand Marketing, Industry Perspective
March 4, 2020
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The Grocery Fulfillment Battles

A peek into the challenges and opportunities of the online grocery supply chain. In an earlier article we talked about what we believe are the main physical, experiential, and behavioral headwinds that remain with Online Grocery. More tweaking is needed in how the physical supply chain, the consumer experience, and shopper behavior come together to […]

Blog Posts, News
February 14, 2020
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Pinterest Shoppable Grocery Partnership

We are proud to be an official Pinterest Preferred Shopping Partner and to continue Simplifying Grocery Shopping. Over the course of the last year, Basketful has created a path to cart for millions of consumers on Pinterest, simplifying the discovery and shopping experience. Pinterest is a leader in social commerce and we take pride in […]

Online Grocery’s Convenience Gap: The Digital Difficulties

In our last post we talked about the tepid growth of online grocery. For those immersed in the industry it’s clear the ceiling of grocery ecomm is high. The flywheel of online grocery has been set in motion, and as each quarter goes by the machine gets increasingly efficient, consumer engagement grows, and we see […]

Blog Posts, News
January 3, 2020
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Introducing the Basketful Grocery List Mobile App!

Basketful launching the world’s smartest Grocery List App, allowing shoppers to Save Time, Save Money, and Simplify their grocery shopping. On Wednesday January 15th at FoodTech Live during CES in Las Vegas, we are formally announcing the launch of the world’s smartest Grocery List App. It’s time to modernize and simplify how we grocery shop […]

Understanding the Online Grocery Shopper

Shoppers are test driving the new digital cart, and slowly converging the online and offline worlds As we’ve experienced and watched other industries evolve into the e-commerce age, it’s impossible not to contrast those more rapid evolutions with that of online food and grocery’s slower transformation. Depending on the measuring stick you use, online food […]

Blog Posts, News
December 13, 2019
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Food Tech Live…and a New Product Announcement

January 8th, 6-9pm, Treasure Island, Las Vegas Come join us at Food Tech Live during the biggest week in Tech innovation. We will be joining our fellow food industry innovators with a booth showcasing our Shoppable Grocery solutions. And we will be taking our mission of ‘Simplifying Grocery Shopping’ to a whole new level, with […]

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Category: Blog Posts