Category: Brand Marketing

CPG’s go to market strategy and digital marketing has undergone quite the transformation over the last decade going from a single channel world to an omni-channel one.  In the old world a product was developed and launched, sold into customers, marketed to the masses through mainstream media, product was pushed down linear supply chains into […]

The three things you need to know to shred the gnar So here we are, at the tail end of 2020.  The calmer waters of pre-pandemic ecommerce seem like ancient history.  If you’re in the CPG ecommerce world, it’s tempting to pat yourself on the back for surfing what became our industry’s rogue wave.  While […]

The last three months feels like a lifetime of progression for online grocery. At the beginning of the year, 26% of Americans were using online grocery weekly1.  Since then the COVID-19 pandemic has applied differential pressure to the grocery industry, as consumers have flocked to brick and mortar for pantry staples and waded into online […]

Since the advent of brand websites, product locators have been an important tool to connect passionate consumers to where they can find your products.  Locators have been around seemingly forever, but grocery is evolving at a high pace. Is your product locator as old as Mr. Belding? Consider how your locator measures up to these […]

A peek into the challenges and opportunities of the online grocery supply chain. In an earlier article we talked about what we believe are the main physical, experiential, and behavioral headwinds that remain with Online Grocery.  More tweaking is needed in how the physical supply chain, the consumer experience, and shopper behavior come together to […]

Best Practices for Grocery Digital Marketing In this final chapter of our three part series, we explore the top five Add to Cart best practices to consider that grease the impression-to-cart tracks. If you missed Part 1 or 2, access here. Best Practice #5: Listen & Learn from the data. In store behaviors aren’t a […]

Best Practices for Grocery Digital Marketing In Part 2 of this 3 part series, we continue to explore how brand leaders can transform their digital content into a helpful & clear path to cart. If you missed Part 1, access here. Best Practice #3: Own the Digital Shelf. Massive amounts of time, effort, and money have […]