Reconnecting the dots for ecomm optimization For digital marketers, the telegraphed end of third-party cookies has caused angst and heartburn, especially for performance marketers. Tracking cookies and pixels have long been a staple of digital marketing, deployed as bread crumbs along the shopper journey. These bread crumbs are connected together to provide a lineage of […]
The best flavors of ice cream require a unique combination of the best ingredients. Your media campaigns are no different—the most productive campaigns are a unique combination of channels, creative, messaging, timing, and more. Basketful’s new Channel Insights capability is here to take the guesswork out of the recipe, and drive media & ecomm optimization […]
Let’s get straight to the pint–Basketful’s Channel Insights is here to make you a Berry Happy Marketer. Sound cool? Let’s talk about how it works. The goal with any digital CPG campaign is simple: drive the most efficient use of dollars for awareness, consideration, engagement, or conversion. Realtime optimization not only requires top of the […]
Basketful announces Channel Insights; serving up next level ecomm optimization We are proud to announce the launch of an industry exclusive and game changing CPG media capability: Channel Insights. Enhanced by our ecosystem of shoppable capabilities, Channel Insights automatically connects media & commerce performance together, unlocking in-flight ecomm optimization for CPG brands. Channel Insights connects the dots between […]
Typical product locators are like bananas. At the time of checkout they look perfect, but it’s a matter of days before they become overripe and unusable. It’s a constant battle making sure they don’t go out of date. Recent CPG supply challenges have magnified the importance of making product locators (and brand media too!) real-time […]
Ecommerce for fast moving consumer goods requires low friction, high fidelity, and retailer breadth. Basketful has led the industry in retailer depth and breadth as a shoppable solutions provider, and we continue to invest. We are excited to announce the additions of GoPuff, Drizly, and Total Wine as retailers within our experience! Alc Bev ecommerce […]
In a world of evolving privacy and shopper tracking, reduced media attribution, a spider web of omni-channel activities, and blurring lines between marketing and commerce, marketers have their hands full. For fast moving consumer goods brands having an efficient and data-driven presence across the omni-channel is the core foundation. Connecting the dots between these disparate […]
CPG’s go to market strategy and digital marketing has undergone quite the transformation over the last decade going from a single channel world to an omni-channel one. In the old world a product was developed and launched, sold into customers, marketed to the masses through mainstream media, product was pushed down linear supply chains into […]
The three things you need to know to shred the gnar So here we are, at the tail end of 2020. The calmer waters of pre-pandemic ecommerce seem like ancient history. If you’re in the CPG ecommerce world, it’s tempting to pat yourself on the back for surfing what became our industry’s rogue wave. While […]
The last three months feels like a lifetime of progression for online grocery. At the beginning of the year, 26% of Americans were using online grocery weekly1. Since then the COVID-19 pandemic has applied differential pressure to the grocery industry, as consumers have flocked to brick and mortar for pantry staples and waded into online […]