Industry Perspective Archives - Page 3 of 3

The Grocery Ecomm Flywheel: Part I

2020 has blurred the senses a bit, and it’s easy to forget just how massive the acceleration was in grocery ecommerce that occurred over the last 6 months. Broadly speaking, from January to July, grocery ecomm doubled in size1. This was of course due in large part to a significant amount of the population being […]

Blog Posts, Industry Perspective, Retailer Reach
May 15, 2020
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An Oasis for America’s Food Deserts is right in front of us

49% of Americans have low access to groceries. Grocery delivery can shrink that to 3%. With conversation the last few months centering around the explosion of online grocery and the efforts of the food industry to respond, brands and retailers have been reshaping their digital efforts to reach consumers. A major channel shift that had […]

Blog Posts, Brand Marketing, Industry Perspective
May 4, 2020
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Online Grocery Coverage, Filling the Void

The last three months feels like a lifetime of progression for online grocery. At the beginning of the year, 26% of Americans were using online grocery weekly1. Since then the COVID-19 pandemic has applied differential pressure to the grocery industry, as consumers have flocked to brick and mortar for pantry staples and waded into online […]

Blog Posts, Brand Marketing, Industry Perspective
March 26, 2020
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Is your Product Locator from the 90s?

Since the advent of brand websites, product locators have been an important tool to connect passionate consumers to where they can find your products. Locators have been around seemingly forever, but grocery is evolving at a high pace. Is your product locator as old as Mr. Belding? Consider how your locator measures up to these […]

Grocery, Brands, and Crisis

Grocery’s Stress Test In barely more than 100 hours, COVID-19 went from a looming threat on the horizon in the US to an all hands on deck nationwide response. The consumer response shifted from reactive health item stockpiling—items like face masks and hand sanitizer— to pantry stock piling. According to Nielsen, sales of rice, dried beans and water surged […]

Blog Posts, Brand Marketing, Industry Perspective
March 4, 2020
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The Grocery Fulfillment Battles

A peek into the challenges and opportunities of the online grocery supply chain. In an earlier article we talked about what we believe are the main physical, experiential, and behavioral headwinds that remain with Online Grocery. More tweaking is needed in how the physical supply chain, the consumer experience, and shopper behavior come together to […]

Understanding the Online Grocery Shopper

Shoppers are test driving the new digital cart, and slowly converging the online and offline worlds As we’ve experienced and watched other industries evolve into the e-commerce age, it’s impossible not to contrast those more rapid evolutions with that of online food and grocery’s slower transformation. Depending on the measuring stick you use, online food […]

Blog Posts, Brand Marketing, Industry Perspective
December 9, 2019
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The Add to Cart Top 5: Part III

Best Practices for Grocery Digital Marketing In this final chapter of our three part series, we explore the top five Add to Cart best practices to consider that grease the impression-to-cart tracks. If you missed Part 1 or 2, access here. Best Practice #5: Listen & Learn from the data. In store behaviors aren’t a […]

Blog Posts, Brand Marketing, Industry Perspective
December 3, 2019
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The Add to Cart Top 5: Part II

Best Practices for Grocery Digital Marketing In Part 2 of this 3 part series, we continue to explore how brand leaders can transform their digital content into a helpful & clear path to cart. If you missed Part 1, access here. Best Practice #3: Own the Digital Shelf. Massive amounts of time, effort, and money have […]

The Add to Cart Top 5: Part I

Best Practices for Grocery Digital Marketing In this 3 part series, we will explore how brand leaders can transform their digital content into a helpful & clear path to cart. The State of the Union in Online Grocery is…dynamic. The retailer arms race continues, more consumers than ever are testing the waters, and digital aisles […]

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Category: Industry Perspective