We’re excited to announce that Basketful is an official Pinterest Shopping partner! Pinterest unveiled a revised Pinterest Partners program on June 17, revealing vendor partners that power increasingly shoppable experiences on the Pinterest platform. Pinterest partners are highly vetted for both technical expertise and Pinterest expertise, and Basketful is proud to be a partner. Whether […]
Bain & Company released a report last week finding that consumer adoption continues to rise, and incumbent grocers have a window of opportunity to capture this growing segment. We’ve identified P’s that will continue to accelerate online grocery in the US. Presence Must be present (local) to win. Shoppers want options, and even the smaller […]
Like many in the industry, we were intrigued when Target acquired Shipt and speculated what it would mean for both Target and Shipt. We wrote that at the time of acquisition, Shipt reached 22% of US Consumers. Then in February, Brian Cornell, CEO of Target, laid out an aggressive plan to expand Shipt to all […]
Marketers have always known that acquiring new customers was significantly more expensive than retaining an existing one. Research has shown that it can be 5-25 times more expensive. At the same time, CPG marketers know that even their most loyal consumers buy other brands within their categories. A metric called share of requirements captures the […]
We are approaching the one year anniversary of Amazon’s acquisition of Whole Foods and we wanted to review some of the ramifications on Amazon, Whole Foods, and online grocery. Before diving in, a quick reminder on the details – Amazon closed the deal on August 28, 2017 with a purchase price of $13.7B. When the […]
Earlier this year, we wrote about Target’s entry into the online grocery market with the acquisition of Shipt. Recently, Target announced that they have reached their half way point in their drive to become America’s easiest place to shop. This strategy includes multiple capabilities including Drive Up, Restock (think Amazon Prime Pantry, but free for […]
In past analysis, we used a 30-mile radius for “within reach” of pickup locations. Walmart’s recent annual report we noticed they published: “We’re enabling customers to choose Walmart for all the ways they want to shop by expanding our assortment, leveraging our fulfillment capabilities and connecting our stores, located within 10 miles of nearly 90 […]
This is our 6th and final article on online grocery retailer reach in the US. Others are available here. We started this research because we needed it as input to our own business plans, and published it because it might help with yours. While many competitors on rapidly expanding their online grocery footprint Peapod has […]
Much has been written about Nielsen & FMI’s prediction that US consumers will spend $100B a year on online grocery by 2022. As we have stated previously, we believe the majority of this growth will come from full assortment shoppers replacing their regular grocery trips. Retailers see this shift as an opportunity to grow their […]
This is the 5th article in a series covering the reach of online grocery retailers in the US. Past articles covered Walmart, Kroger, Instacart (all retailers), and Target (Shipt). Amazon Fresh trails the leaders in reach Basketful makes Add to Cart solutions for online grocery. We regularly study where consumers are, where brands are (distribution, […]