Category: News

Basketful partners with Pinterest on shoppable experiences

We’re excited to announce that Basketful is an official Pinterest Shopping partner! Pinterest unveiled a revised Pinterest Partners program on June 17, revealing vendor partners that power increasingly shoppable experiences on the Pinterest platform. Pinterest partners are highly vetted for both technical expertise and Pinterest expertise, and Basketful is proud to be a partner. Whether […]
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The 4 P’s to Winning Online Grocery

Bain & Company released a report last week finding that consumer adoption continues to rise, and incumbent grocers have a window of opportunity to capture this growing segment. We’ve identified P’s that will continue to accelerate online grocery in the US. Presence Must be present (local) to win. Shoppers want options, and even the smaller […]
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Is Shipt the Sleeper in the Battle for Online Grocery?

Like many in the industry, we were intrigued when Target acquired Shipt and speculated what it would mean for both Target and Shipt.  We wrote that at the time of acquisition, Shipt reached 22% of US Consumers.  Then in February, Brian Cornell, CEO of Target, laid out an aggressive plan to expand Shipt to all […]
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CPG Loyalty in the Grocery eCommerce Age

Marketers have always known that acquiring new customers was significantly more expensive than retaining an existing one.  Research has shown that it can be 5-25 times more expensive.  At the same time, CPG marketers know that even their most loyal consumers buy other brands within their categories.  A metric called share of requirements captures the […]
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Amazon & Whole Foods – One Year On

We are approaching the one year anniversary of Amazon’s acquisition of Whole Foods and we wanted to review some of the ramifications on Amazon, Whole Foods, and online grocery.  Before diving in, a quick reminder on the details – Amazon closed the deal on August 28, 2017 with a purchase price of $13.7B. When the […]
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Target increases grocery reach to 42% of US consumers

Earlier this year, we wrote about Target’s entry into the online grocery market with the acquisition of Shipt.  Recently, Target announced that they have reached their half way point in their drive to become America’s easiest place to shop.  This strategy includes multiple capabilities including Drive Up, Restock (think Amazon Prime Pantry, but free for […]
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Updated Retailer Reach maps (10-mile radius)

In past analysis, we used a 30-mile radius for “within reach” of pickup locations.  Walmart’s recent annual report we noticed they published: “We’re enabling customers to choose Walmart for all the ways they want to shop by expanding our assortment, leveraging our fulfillment capabilities and connecting our stores, located within 10 miles of nearly 90 […]
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Peapod.com reaches 18% of US population

This is our 6th and final article on online grocery retailer reach in the US. Others are available here. We started this research because we needed it as input to our own business plans, and published it because it might help with yours. While many competitors on rapidly expanding their online grocery footprint Peapod has […]
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Busting the barriers to online grocery adoption

Much has been written about Nielsen & FMI’s prediction that US consumers will spend $100B a year on online grocery by 2022. As we have stated previously, we believe the majority of this growth will come from full assortment shoppers replacing their regular grocery trips.  Retailers see this shift as an opportunity to grow their […]
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