Target increases grocery reach to 42% of US consumers
Earlier this year, we wrote about Target’s entry into the online grocery market with the acquisition of Shipt. Recently, Target announced that they have reached their half way point in their drive to become America’s easiest place to shop. This strategy includes multiple capabilities including…
Updated Retailer Reach maps (10-mile radius)
In past analysis, we used a 30-mile radius for “within reach” of pickup locations. Walmart’s recent annual report we noticed they published: “We’re enabling customers to choose Walmart for all the ways they want to shop by expanding our assortment, leveraging our fulfillment capabilities and…
Peapod.com reaches 18% of US population
This is our 6th and final article on online grocery retailer reach in the US. Others are available here. We started this research because we needed it as input to our own business plans, and published it because it might help with yours. While many…
Busting the barriers to online grocery adoption
Much has been written about Nielsen & FMI’s prediction that US consumers will spend $100B a year on online grocery by 2022. As we have stated previously, we believe the majority of this growth will come from full assortment shoppers replacing their regular grocery trips. …
Reaching 18% of US population, Amazon Fresh faces uphill battle in grocery
This is the 5th article in a series covering the reach of online grocery retailers in the US. Past articles covered Walmart, Kroger, Instacart (all retailers), and Target (Shipt). Amazon Fresh trails the leaders in reach Basketful makes Add to Cart solutions for online grocery. …
Recipe publishers as demand aggregators for online grocery
According to Nielsen & FMI, 70% of consumers will be shopping online with an estimated annual spend of $100 billion by 2022. As we outlined in Beyond Amazon.com: The Battle for Full Basket Online Grocery, the growth to come will look very different than what…
Target aggressively enters online grocery market, reaching 33% of US consumers
At ShopTalk last week, Brian Cornell – CEO of Target, highlighted the company’s goal to become America’s easiest place to shop. For Target, Cornell explained, that means blending the best of our physical and digital assets to create new experiences for our guests and reimagining…
Instacart available to 60% of US consumers
This is a third in our series of write ups covering retailers in the battle for online grocery. This time, we will be focusing on Instacart. If you are interested in our previous write ups, we covered Walmart Online Grocery Pickup and Kroger ClickList earlier. …
Beyond Amazon.com: The Battle for Full Basket Online Grocery
In An Overview of Shoppable Content Solutions we observed some trends in online grocery: more consumers want to find their groceries online vs. in a physical store. brands move from shoppable single products to shoppable solutions. solutions mature by adding directly to cart, bypassing product…
Kroger ClickList available to 45% of US consumers
As the battle for the online grocery spend heats up, we continue our series of articles on the major players and their reach. Last time we covered Walmart Online Grocery Pickup. Today, we are focusing on Kroger. To back up for a second, some of…