Category: News

Amazon Not the Easy Winner in US Grocery Fight

Forbes was quick to hand Amazon the leadership of online grocery in “Online Grocery Sales To Reach $100 Billion In 2025; Amazon Is Current And Future Leader” Danziger made the same arguments we hear a lot: Amazon is already winning, with 18% of online grocery sales today. Amazon bought Whole Foods, acquiring some brick and […]
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Basketful Add to Cart for Advertising

Today, we are excited to announce that we have released a beta version of our Add to Cart for Advertising platform.  Much like Add To Cart for Site, this platform allows brands to make their meal solution content shoppable on leading national full basket retailers.  With this platform, brands can obtain shoppable landing pages that […]
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Day 120 – Beta Release of Basketful Add to Cart

Its day 120 at Basketful.  It’s hard to believe that it has been four months since Jim and I took the plunge into entrepreneurship.   Today I am excited to announce that we have reached our second key milestone – the beta release of Basketful Add to Cart – our shoppable content engine for food. Add […]
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Day 90 – Life at Basketful

  It’s Day 90 at Basketful. Our friends ask what we do all day. We fill up whiteboards with sketches and improvement ideas. We prototype a lot of ideas, then throw away most of them. We read a lot about the state of eCommerce   It’s not uncommon for us to design a variation of […]
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Day 45 – Some Reflection

Its Day 45 here at Basketful and a great time to reflect on the last 6 weeks.  Prior to Day 1, we had done a lot of thinking – on the business plan, product, customers, investors, tech stack and more, but much of it was just that – thinking.  Now, just a short 6 weeks […]
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Day 1

It’s Day 1 here at Basketful Co. and we’re about to launch our website.  We’ve got our own little double secret office space in the Twin Cities.  It has community space, a kitchen area, and basically everything our little operation needs at this point.  We have inexpensive desks, chairs, and monitors and little bit of […]
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