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    Target increases grocery reach to 42% of US consumers

    by Eugene Burd June 18, 2018

    Earlier this year, we wrote about Target’s entry into the online grocery market with the acquisition of Shipt.  Recently, Target announced that they have reached their half way point in their drive to become America’s easiest place to shop.  This strategy includes multiple capabilities including…

    News, Retailer Reach

    Updated Retailer Reach maps (10-mile radius)

    by Jim Lesch June 11, 2018

    In past analysis, we used a 30-mile radius for “within reach” of pickup locations.  Walmart’s recent annual report we noticed they published: “We’re enabling customers to choose Walmart for all the ways they want to shop by expanding our assortment, leveraging our fulfillment capabilities and…

    News, Retailer Reach

    Peapod.com reaches 18% of US population

    by Jim Lesch May 22, 2018

    This is our 6th and final article on online grocery retailer reach in the US. Others are available here. We started this research because we needed it as input to our own business plans, and published it because it might help with yours. While many…

    News, Retailer Reach

    Reaching 18% of US population, Amazon Fresh faces uphill battle in grocery

    by Jim Lesch April 18, 2018

    This is the 5th article in a series covering the reach of online grocery retailers in the US.  Past articles covered Walmart, Kroger, Instacart (all retailers), and Target (Shipt). Amazon Fresh trails the leaders in reach Basketful makes Add to Cart solutions for online grocery. …

    News, Retailer Reach

    Target aggressively enters online grocery market, reaching 33% of US consumers

    by Eugene Burd March 28, 2018

    At ShopTalk last week, Brian Cornell – CEO of Target, highlighted the company’s goal to become America’s easiest place to shop.  For Target, Cornell explained, that means blending the best of our physical and digital assets to create new experiences for our guests and reimagining…

    News, Retailer Reach

    Instacart available to 60% of US consumers

    by Eugene Burd March 14, 2018

    This is a third in our series of write ups covering retailers in the battle for online grocery.  This time, we will be focusing on Instacart.  If you are interested in our previous write ups, we covered Walmart Online Grocery Pickup and Kroger ClickList earlier. …

    News, Retailer Reach

    Kroger ClickList available to 45% of US consumers

    by Eugene Burd March 6, 2018

    As the battle for the online grocery spend heats up, we continue our series of articles on the major players and their reach.  Last time we covered Walmart Online Grocery Pickup.  Today, we are focusing on Kroger. To back up for a second, some of…

    News, Retailer Reach

    Walmart Online Grocery Pickup available to 80% of US consumers

    by Eugene Burd February 2, 2018

    Walmart online grocery pickup was available in 1000 stores at the end of 2017 and Walmart announced that it plans to open another 1000 stores this year. According to Basketful’s research, Walmart Online Grocery Pickup is now available at 1164 Walmart locations across the United…

    News, Retailer Reach

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    Brand Marketing, Industry Perspective
    The Add to Cart Top 5: Part II
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    Brand Marketing, Industry Perspective
    The Add to Cart Top 5: Part I
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    News
    Basketful partners with Pinterest on shoppable experiences

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    Brand Marketing, Industry Perspective
    The Add to Cart Top 5: Part II
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    Brand Marketing, Industry Perspective
    The Add to Cart Top 5: Part I

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