Retailer Reach Archives

Blog Posts, Industry Perspective, Retailer Reach
August 3, 2020
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The Grocery Ecomm Flywheel: Part III

The Delivery Providers In this final installment of our three part series on the acceleration of online grocery (Part 1=Consumers, Part 2=Retailers), we recap the latest developments occurring across online grocery fulfillment providers. These providers are a critical cog in the ecommerce wheel, powering some or all of the final mile logistics; a combination of […]

Blog Posts, Industry Perspective, Retailer Reach
May 15, 2020
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An Oasis for America’s Food Deserts is right in front of us

49% of Americans have low access to groceries. Grocery delivery can shrink that to 3%. With conversation the last few months centering around the explosion of online grocery and the efforts of the food industry to respond, brands and retailers have been reshaping their digital efforts to reach consumers. A major channel shift that had […]

Target increases grocery reach to 42% of US consumers

Earlier this year, we wrote about Target’s entry into the online grocery market with the acquisition of Shipt. Recently, Target announced that they have reached their half way point in their drive to become America’s easiest place to shop. This strategy includes multiple capabilities including Drive Up, Restock (think Amazon Prime Pantry, but free for […]

Updated Retailer Reach maps (10-mile radius)

In past analysis, we used a 30-mile radius for “within reach” of pickup locations. Walmart’s recent annual report we noticed they published: “We’re enabling customers to choose Walmart for all the ways they want to shop by expanding our assortment, leveraging our fulfillment capabilities and connecting our stores, located within 10 miles of nearly 90 […]

Peapod.com reaches 18% of US population

This is our 6th and final article on online grocery retailer reach in the US. Others are available here. We started this research because we needed it as input to our own business plans, and published it because it might help with yours. While many competitors on rapidly expanding their online grocery footprint Peapod has […]

News, Retailer Reach
April 18, 2018
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Reaching 18% of US population, Amazon Fresh faces uphill battle in grocery

This is the 5th article in a series covering the reach of online grocery retailers in the US. Past articles covered Walmart, Kroger, Instacart (all retailers), and Target (Shipt). Amazon Fresh trails the leaders in reach Basketful makes Add to Cart solutions for online grocery. We regularly study where consumers are, where brands are (distribution, […]

News, Retailer Reach
March 28, 2018
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Target aggressively enters online grocery market, reaching 33% of US consumers

At ShopTalk last week, Brian Cornell – CEO of Target, highlighted the company’s goal to become America’s easiest place to shop. For Target, Cornell explained, that means blending the best of our physical and digital assets to create new experiences for our guests and reimagining our network of stores into hubs for commerce and community […]

News, Retailer Reach
March 14, 2018
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Instacart available to 60% of US consumers

This is a third in our series of write ups covering retailers in the battle for online grocery. This time, we will be focusing on Instacart. If you are interested in our previous write ups, we covered Walmart Online Grocery Pickup and Kroger ClickList earlier. Also, if you are wondering why we are focusing on […]

Kroger ClickList available to 45% of US consumers

As the battle for the online grocery spend heats up, we continue our series of articles on the major players and their reach. Last time we covered Walmart Online Grocery Pickup. Today, we are focusing on Kroger. To back up for a second, some of you may be wondering why we are focusing on reach. […]

News, Retailer Reach
February 2, 2018
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Walmart Online Grocery Pickup available to 80% of US consumers

Walmart online grocery pickup was available in 1000 stores at the end of 2017 and Walmart announced that it plans to open another 1000 stores this year. According to Basketful’s research, Walmart Online Grocery Pickup is now available at 1164 Walmart locations across the United States. Using the 2010 census data, 80% of the US […]

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Category: Retailer Reach