Day 45 – Some Reflection

Day 45 – Some Reflection

Its Day 45 here at Basketful and a great time to reflect on the last 6 weeks. 

Prior to Day 1, we had done a lot of thinking – on the business plan, product, customers, investors, tech stack and more, but much of it was just that – thinking.  Now, just a short 6 weeks later, things are a lot more clear.  We have established our architecture, gotten up the learning curve, and made a big dent in our Minimum Viable Product (MVP).  As of today, we have 9 micro services, two data stores, a CRM, and much more.  We are also hiring some consultants to accelerate our progress even more!

I also want to reflect on the entrepreneurial journey.  We had our eyes wide open going in and thus far it has proven to be everything I anticipated.  There are a lot of amazing things.  One example is decision speed – we are both fans of Jeff Bezos and have adopted his decision making framework.

Get comfortable with uncertainty by staying flexible after the decision is made. “Many decisions are reversible, two-way doors,” he said. For those decisions that can be easily undone, use “a light-weight process.” He wrote that you can tell if it’s a lightweight decision by answering the question “So what if you’re wrong?”

Another example is the accountability to each other.  Some of it is who we are, some of it is the facts that our families’ livelihoods are at stake, but the accountability we have to each other is amazing.

There are also some downsides.  One is emotions – you go through a lot of ups and downs.  Elation for when you figure something out or the roadmap seems clear, and self doubt when you are stuck or a problem seems insurmountable.  While we both have a great network to lean on for help, at the end of the day the buck stops with us.  Another downside is missing all the great people that we have had a chance to work with.  We are both working on staying in touch, but a few text messages isn’t the same as the comradery of solving problems together.

Entrepreneurship is portrayed as glamorous in our society, and there are many aspects that are, but for every public win there is a lot of behind the scenes struggle and self doubt.  One entrepreneur I admire most is Elon Musk.  A recent tweet of his really resonates with me.  He was responding to a stranger who commented that Elon’s Instagram showed an amazing life.  Elon’s response was the following.

The reality is great highs, terrible lows and unrelenting stress. Don’t think people want to hear about the last two.

While we are far from fame and glamour, Elon’s message resonates with me.  And I am savoring every moment of it – the ups and the downs.

I can’t wait to see where we are 6 weeks from now!  And I cherish the journey.



  • Luis Wasserman

    September 15, 2017 - 11:56 am

    Glad to read your posting! very interesting journey well described. Entrepreneurship is not for everyone. Glad things are working well for you.

  • Tom Sullivan

    September 15, 2017 - 6:24 pm

    This is awesome!! Something imagined by many but accomplished by few. Congrats on the first 60 and here’s to many more.

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