Day 90 – Life at Basketful

Day 90 – Life at Basketful

“Always start out with a larger pot than what you think you need.”
– Julia Child


Breakfast Dish. from: The Woman Suffrage Cook Book: Containing thoroughly tested and reliable recipes for cooking, directions for care of the sick, and practical suggestions...
“Breakfast Dish.” By Elizabeth Cady Stanton

It’s Day 90 at Basketful. Our friends ask what we do all day. We fill up whiteboards with sketches and improvement ideas. We prototype a lot of ideas, then throw away most of them. We read a lot about the state of eCommerce   It’s not uncommon for us to design a variation of our logo, tweak some CSS, find a recipe for Thanksgiving, modify our Kubernetes configuration, discuss the French revolution, upgrade our Jenga Tower of Javascript (node dependencies), argue whether Adele or Lionel Richie’s “Hello” has greater historical significance (Richie’s), and load a few hundred thousand revised data points.  We have sit/stand desks from Ikea (that you have to crank), and some cheap office chairs.  We mostly make our lunches at home and bring them to work.

“No one is born a great cook, one learns by doing.” – Julia Child

Leandro Bassano [Public domain], via Wikimedia Commons
“Cooking is like painting … there are only so many flavors – it’s how you combine them that sets you apart.” 
-Wolfgang Puck
Over the past 15 years we’ve spent a lot of time building and integrating technology solutions for a large food manufacturer.  We’ve lead teams building major recipe websites, internal recipe systems, food taxonomy systems, eCommerce systems, sales systems, product information systems, and big data solutions. We’ve made mistakes in all of them, and we remember our mistakes very clearly. Basketful is built on past-mistakes and hard-won insights about food, grocery, recipes, meal-planning, software, technology, people, teams, organizations, and business processes. The difficult challenges ahead of us look more like familiar debate partners than dark clouds.

But we know most of you didn’t come here to read about us or our history. Basketful is about the problems and the passions we share with you. We want to spend less time trying to find elusive items in the grocery store.  We want to have more time for cooking and baking.  We want to know we can make new recipes because Basketful found all the ingredients at the store for us. We want to make better food for our family, or help out in ways we haven’t before. We want to be a little more creative, and a little more resourceful. Tell us what you want from online grocery below, or email us at


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