Ecommerce for fast moving consumer goods requires low friction, high fidelity, and retailer breadth. Basketful has led the industry in retailer depth and breadth as a shoppable solutions provider, and we continue to invest. We are excited to announce the additions of GoPuff, Drizly, and Total Wine as retailers within our experience!
Alc Bev ecommerce is a rapidly expanding segment in the US in particular, growing at a 20% clip. Over the next 6 years Alc Bev ecomm is expected to grow 66% as shoppers settle into the convenience and expanded availability of alcohol delivery and pickup options. Even pre-Covid, 80% of US alcohol consumption was at home. In addition to Walmart, Target, Whole Foods, Amazon Fresh, Kroger banners, ABC, Bevmo, and many others– our expanded Alc Bev support to Drizly, GoPuff, and Total Wine represents a significant expansion of shopper options and availability for your shoppers.