You know those people that do it all? Joel is one of “those” people. He’s always been wired that way, working multiple jobs throughout college at Saint John’s University. Gaining so many diverse experiences, he was hooked and brought the approach with him into his career, actively seeking out the “jungle gym approach” at a Fortune 200 CPG company in roles like Sales Operations, Customer Supply Chain, Sourcing, Special Projects, Data & Analytics and Technology & Solutions. As if that wasn’t enough, he groomed a woodworking business on the side, selling goods nationally through wholesale and DTC. And now, with 15+ years of CPG and business ownership, he’s taking on the challenge of Simplifying Grocery Shopping, using his Swiss Army knife of skills to help build Basketful from scratch.
Outside of work, you can find him doing all things outdoorsy with his wife, Sadie, and three adventurous kids: Noah, Gus and Ruby. Like all the things: projects, airstream travels, Nordic skiing, biking, running – we could keep going, just like Joel.