We make the simple things simple, and the hard things possible.

Industry Exclusive Capabilities

We’ve been blazing trails from content to carts since our beginning. We not only provide rich funnel insights and make your content shoppable, but we stretch your budgets further with industry-leading Inventory Awareness and Targeting.  Only with Basketful can you tie audience to availability, letting your paid social autonomously target exactly where your product is.

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“Add to cart” and then some

It all starts with our Adaptive Food Engine (think: Google but for groceries). We literally know where all the food is. We pair that with inventory awareness and controlled matching to create a high fidelity path to cart with unparalleled retailer breadth and depth. What’s also fun? We’ve only scratched the surface of what’s possible.

Hyper Local

Because online grocery is local, we rapidly match against 300M+ combinations and update local product availability and pricing by zip code -- as fast as every 4 hours.

Inflight Insight

Enhanced by our ecosystem of shoppable capabilities, Channel Insights automatically connects media & commerce performance together, unlocking full funnel in-flight ecomm optimization for CPG brands.

Functional Flexibility

We offer CPG specific capabilities that are fit for purpose and are engineered for insights. We wake up in the morning to make the path between content and commerce smarter.

We're Industry Leading

Number of retailers

Grocery is local, so we are too. Basketful’s coverage is broad and deep, with direct to cart at more than 100 retailers in the U.S. and Canada.

1 +

U.S. Stores Covered


U.S. Households Covered

1 %

Postal Codes Covered

We cover over 800,000 postal codes across the US and Canada — and know the real-time inventory in each and every one of them.

20000 +

Updated Availability

Basketful updates availability as fast as 4 hours, 90-95% faster than competing products — by far the best in the industry.

1 hrs

Success Team

Your go-to people. We take on your business challenges as our own.  We’re your eComm experts and are here to help you exceed your goals. We’ve got your back.

"We really appreciate how attentive and personable the Basketful team has been. They feel like an extension of our team."
Aimee Gilchrist
Senior Trade Marketing Specialist
We love talking about results.

Basketful in Action

We should connect, yes?

Fill out our form, and we’ll be in touch to walk you through our capabilities and fully customizable ecosystem. We do 1:1 solutions, not one-size-fits-all around here.


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