About Us

Jim Lesch

Co Founder

Jim is an experienced technology leader with more than 19 years of experience.  His passion is to deliver solutions to make his customer's lives easier.  He has a relentless focus on simplifying while delivering the best experience for the user.

Prior to co founding Basketful, Jim was a technology leader at General Mills.  While there, he led software development teams focused on Digital Marketing, eCommerce and the Software Engineering Center of Excellence.

Outside of work Jim enjoys reading, playing soccer, rock climbing, learning, and trying to help people out.

Eugene Burd

Co Founder

Eugene is a proven technology leader with experience managing multi-million dollar software projects and global teams. For 16 years Eugene has been a software engineer, a platform architect, an enterprise architect, and a senior level manager focusing on key initiatives including precision marketing and revenue management.

In each phase of his career Eugene has received numerous awards and accolades, including the most prestigious award available at General Mills for his work on a major recipe site platform.

Eugene is conversant in 2 spoken languages, a wide variety of programming languages, and has an MBA from the Carlson School at the University of Minnesota.

Outside of work Eugene is coaching, playing outdoor sports, sipping a fine wine, or scouring slickdeals.

How does it work?

Basketful's suite of products simplifies shoppability online by connecting content with a high fidelity shopping experience.

The vast majority of grocery e-comm in the US is fulfilled by 10,000 local stores, each averaging 16,000 unique food UPCs. Basketful removes the complexity and unlocks a rich, low-friction, and local path to purchase.

Shoppable Solutions

Branded Content

We transform paid, earned, or owned digital media into a path to cart by powering intelligent shoppable experiences.

Add to Cart

Our Food Engine matches content with the right products, complete with high fidelity local distribution, availability, and pricing.  

Check Out

Consumers checkout using their choice of Grocery Retailer for Click & Collect or Home Delivery, and get cooking!

We currently support 50+ US Grocery Retailers, covering 95% of US households-- the broadest coverage in the industry.


Get in touch

Interested in learning more about our product? Want a demo?Get in touch with us below.  We would love to hear from you.