About Us

Jim Lesch

Co Founder

Jim is an experienced technology leader with more than 19 years of experience.  His passion is to deliver solutions to make his customer's lives easier.  He has a relentless focus on simplifying while delivering the best experience for the user.

Prior to co founding Basketful, Jim was a technology leader at General Mills.  While there, he led software development teams focused on Digital Marketing, eCommerce and the Software Engineering Center of Excellence.

Outside of work Jim enjoys reading, playing soccer, rock climbing, learning, and trying to help people out.

Eugene Burd

Co Founder

Eugene is a proven technology leader with experience managing multi-million dollar software projects and global teams. For 16 years Eugene has been a software engineer, a platform architect, an enterprise architect, and a senior level manager focusing on key initiatives including precision marketing and revenue management.

In each phase of his career Eugene has received numerous awards and accolades, including the most prestigious award available at General Mills for his work on a major recipe site platform.

Eugene is conversant in 2 spoken languages, a wide variety of programming languages, and has an MBA from the Carlson School at the University of Minnesota.

Outside of work Eugene is coaching, playing outdoor sports, sipping a fine wine, or scouring slickdeals.

How does ourproduct work? 

Branded Content

We transform any piece of digital media into a path to cart with an intelligent shoppable landing page

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Use our technology to power your entire brand site into a shoppable experience.

Add to Cart

Our Food Engine matches your content into products from a retailer chosen by the consumer. Complete with high fidelity local information. They simply add them to their cart.

Check Out

Consumers checkout using their choice of Grocery Retailer for Click & Collect or Home Delivery, and get cooking!


We currently support 50+ US Grocery Retailers, covering 95% of the population, complete with store level distribution, availability, and pricing.

Basketful's proprietary Food Engine uses sophisticated machine learning to continuously comb through over a hundred million data points to match media and product content with the best local distribution, inventory, and pricing information.

We offer unmatched Shoppable Solutions: the smoothest Add to Cart experience for the consumer, completed with the highest quality information and the broadest retail coverage in the Grocery Industry.


Get in touch

Interested in learning more about our product? Want a demo?Get in touch with us below.  We would love to hear from you.