The secret ingredients to superior Channel Insights

The secret ingredients to superior Channel Insights

The best flavors of ice cream require a unique combination of the best ingredients. Your media campaigns are no different—the most productive campaigns are a unique combination of channels, creative, messaging, timing, and more. Basketful’s new Channel Insights capability is here to take the guesswork out of the recipe, and drive media & ecomm optimization for your CPG brand.

The secret ingredients
Media Performance and Commerce Performance are the two critical ingredients. But often, mixing these together for numerous campaigns across multiple platforms is laborious, cumbersome, and often very messy. In industry parlance, we carefully whisk together upper funnel data (spend, impressions, clicks, etc) with middle and lower funnel performance (engagement, purchase intent, and attributed purchases) to give you a view of all the different combinations. In real-time Channel Insights allows you to analyze all those different combinations of ingredients, and automagically highlights the richest of the flavors for you.

Channel Insights is here to take the guesswork out of media and ecomm optimization. Less time experimenting with flavors, more time enjoying the output. Treat ‘yo self to Channel Insights, and get a taste of ecomm optimization.

Registration

Forgotten Password?