Industry Perspective Archives

Blog Posts, Brand Marketing, Industry Perspective
July 18, 2022
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Crumbling cookies and a fragmented funnel

Reconnecting the dots for ecomm optimization For digital marketers, the telegraphed end of third-party cookies has caused angst and heartburn, especially for performance marketers. Tracking cookies and pixels have long been a staple of digital marketing, deployed as bread crumbs along the shopper journey. These bread crumbs are connected together to provide a lineage of […]

Brand Marketing, Industry Perspective, News
June 20, 2022
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Melt away your ecomm worries with Channel Insights

Let’s get straight to the pint–Basketful’s Channel Insights is here to make you a Berry Happy Marketer. Sound cool? Let’s talk about how it works. The goal with any digital CPG campaign is simple: drive the most efficient use of dollars for awareness, consideration, engagement, or conversion. Realtime optimization not only requires top of the […]

Brand Marketing, Industry Perspective, News
June 15, 2022
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Did you hear the scoop?

Basketful announces Channel Insights; serving up next level ecomm optimization We are proud to announce the launch of an industry exclusive and game changing CPG media capability: Channel Insights. Enhanced by our ecosystem of shoppable capabilities, Channel Insights automatically connects media & commerce performance together, unlocking in-flight ecomm optimization for CPG brands. Channel Insights connects the dots between […]

3 steps to orchestrate CPG commerce efficiency & 1st party insights

In a world of evolving privacy and shopper tracking, reduced media attribution, a spider web of omni-channel activities, and blurring lines between marketing and commerce, marketers have their hands full. For fast moving consumer goods brands having an efficient and data-driven presence across the omni-channel is the core foundation. Connecting the dots between these disparate […]

Bypassing the out of stock crisis

In what seems a bit like groundhog’s day, the grocery industry is being impacted again by severe and persistent out of stocks. For the week ending January 16th, the average out of stock rate across US grocery was hovering at 14%1 —nearly 3x the normal rate2,3. Greg Ferrara, the president and CEO of the National […]

Basketful & Twitter Driving Marketing Intelligence

We are proud to be an official Twitter Shopping Partner and to continue connecting shoppers to carts while bringing differential ecomm insights to brands. Basketful has created a path to cart for tens of millions of shoppers to date, simplifying the discovery and shopping experience. We take pride in being a go-to source for insight […]

Industry Perspective
November 18, 2021
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Multichannel optimization comes to Canada!

An online path to cart, filled with content & commerce insights, is now available in Canada. Our industry leading retailer depth and breadth just got even better; we are excited to announce our expansion into the Canadian market! In addition to the US market, our shoppable capabilities will now provide Canadian brands rich content & […]

Industry Perspective
September 22, 2021
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Colliding Commerce & Conversion Metrics

How deeper Channel Analytics brings visibility to the path to purchase In our last article, we skimmed the surface talking about Shopper Funnel Conversion, and how engagement with different types of media elicits different probabilities of a sale down the road. We also talked about how conversion events are not all created equal, and that […]

Don’t buy a lemon, not all add to cart solutions are created equal

The lines are rapidly blurring between brand marketing and multi-channel ecommerce. More than ever before, impressions are conversion opportunities. How well does your brand marketing enable conversions? Are you just reminding the shopper of your brand for the next time they are shopping? Or are you putting your exact product directly into their digital cart? […]

Let’s not sugarcoat it, online grocery is different and your ecomm should reflect that

The core of our mission here at Basketful is to Simplify Grocery Shopping. Connecting online inspiration to shoppers’ carts should be as simple as See It, Find It, and Get It. In grocery, that is easier said than done as over 90% of online grocery is decentralized; fulfilled by 30,000+ individual grocery stores. Our integrations […]

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Category: Industry Perspective