Category: Industry Perspective

Bypassing the out of stock crisis

In what seems a bit like groundhog’s day, the grocery industry is being impacted again by severe and persistent out of stocks.  For the week ending January 16th, the average out of stock rate across US grocery was hovering at 14%1 —nearly 3x the normal rate2,3.  Greg Ferrara, the president and CEO of the National […]
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Multichannel optimization comes to Canada!

An online path to cart, filled with content & commerce insights, is now available in Canada. Our industry leading retailer depth and breadth just got even better; we are excited to announce our expansion into the Canadian market! In addition to the US market, our shoppable capabilities will now provide Canadian brands rich content & […]
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Colliding Commerce & Conversion Metrics

How deeper Channel Analytics brings visibility to the path to purchase In our last article, we skimmed the surface talking about Shopper Funnel Conversion, and how engagement with different types of media elicits different probabilities of a sale down the road.  We also talked about how conversion events are not all created equal, and that […]
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Retailer Network Expansion

Announcing the additions of Amazon Fresh, Whole Foods, CVS,, and more to Basketful’s retailer network! Basketful has been the industry leader in retailer and store coverage as an add to cart provider, with our network reaching over 99% of the US population.  A key focus of ours continues to be on premium inventory aware […]
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Introducing Shopability Packages to elevate your ecomm

Drive shopability and funnel intelligence across ALL your brands’ assets If 2020 was the year of ecomm acceleration, 2021 is the year of ecomm entrenchment.  With greater than 1:5 of all retail dollars1, and over 1:10 of all grocery dollars2 occurring online, a multi-faceted approach to shopability is critical. Basketful now offers Shoppable Subscriptions and […]
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Introducing Inventory Targeting

The Newest Advantage in Fast Moving Consumer Goods Marketing Media targeting typically includes the ability to connect and reconnect with shoppers, build custom audience lists, leverage keywords and interests, and demographically target with gender, age, general locations, languages, devices, etc.  So if I have all these powerful levers at my disposal today, you ask, why […]
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