Category: Industry Perspective

Add to Cart Chutes & Ladders

How you can finish first in bringing brands to basket With a nudge from a global pandemic, ecommerce across consumer product categories continues to balloon as witnessed by promising recent earnings and updates from Walmart and Target.  Grocery in particular continues to burgeon, with overall spending in July up 18% versus last year, and online […]
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The Grocery Ecomm Flywheel: Part II

The Retailer Response In Part I we discussed the consumer momentum powering the share growth of online grocery in the 1st half of the year.  Today we focus on the equally dramatic retailer responses to COVID-19 behavior shifts that occurred in the weeks and months following the pandemic declaration. Defense: 0-4 weeks The initial weeks […]
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The Grocery Ecomm Flywheel: Part I

2020 has blurred the senses a bit, and it’s easy to forget just how massive the acceleration was in grocery ecommerce that occurred over the last 6 months.  Broadly speaking, from January to July, grocery ecomm doubled in size1.  This was of course due in large part to a significant amount of the population being […]
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Grocery, Brands, and Crisis

Grocery’s Stress Test In barely more than 100 hours, COVID-19 went from a looming threat on the horizon in the US to an all hands on deck nationwide response.  The consumer response shifted from reactive health item stockpiling—items like face masks and hand sanitizer— to pantry stock piling.  According to Nielsen, sales of rice, dried beans and water surged […]
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Understanding the Online Grocery Shopper

Shoppers are test driving the new digital cart, and slowly converging the online and offline worlds As we’ve experienced and watched other industries evolve into the e-commerce age, it’s impossible not to contrast those more rapid evolutions with that of online food and grocery’s slower transformation.  Depending on the measuring stick you use, online food […]
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