Category: Industry Perspective

The Grocery Ecomm Flywheel: Part I

2020 has blurred the senses a bit, and it’s easy to forget just how massive the acceleration was in grocery ecommerce that occurred over the last 6 months.  Broadly speaking, from January to July, grocery ecomm doubled in size1.  This was of course due in large part to a significant amount of the population being […]
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Grocery, Brands, and Crisis

Grocery’s Stress Test In barely more than 100 hours, COVID-19 went from a looming threat on the horizon in the US to an all hands on deck nationwide response.  The consumer response shifted from reactive health item stockpiling—items like face masks and hand sanitizer— to pantry stock piling.  According to Nielsen, sales of rice, dried beans and water surged […]
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Understanding the Online Grocery Shopper

Shoppers are test driving the new digital cart, and slowly converging the online and offline worlds As we’ve experienced and watched other industries evolve into the e-commerce age, it’s impossible not to contrast those more rapid evolutions with that of online food and grocery’s slower transformation.  Depending on the measuring stick you use, online food […]
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The Add to Cart Top 5: Part I

Best Practices for Grocery Digital Marketing In this 3 part series, we will explore how brand leaders can transform their digital content into a helpful & clear path to cart. The State of the Union in Online Grocery is…dynamic. The retailer arms race continues, more consumers than ever are testing the waters, and digital aisles […]
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