Category: News

The secret ingredients to superior Channel Insights

The best flavors of ice cream require a unique combination of the best ingredients. Your media campaigns are no different—the most productive campaigns are a unique combination of channels, creative, messaging, timing, and more. Basketful’s new Channel Insights capability is here to take the guesswork out of the recipe, and drive media & ecomm optimization […]
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Did you hear the scoop?

Basketful announces Channel Insights; serving up next level ecomm optimization We are proud to announce the launch of an industry exclusive and game changing CPG media capability: Channel Insights.  Enhanced by our ecosystem of shoppable capabilities, Channel Insights automatically connects media & commerce performance together, unlocking in-flight ecomm optimization for CPG brands. Channel Insights connects the dots between […]
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Product availability on autopilot

Typical product locators are like bananas.  At the time of checkout they look perfect, but it’s a matter of days before they become overripe and unusable.  It’s a constant battle making sure they don’t go out of date. Recent CPG supply challenges have magnified the importance of making product locators (and brand media too!) real-time […]
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In App Stores Now: The Basketful Mobile Grocery List!

Save Time. Save Money. Simplify. Over the past two years Basketful’s priorities have centered on our mission to Simplify Grocery Shopping.   We’ve done this by creating a shoppable path connecting content to commerce for brands and publishers. Powering this is our network of more than 50 retailer integrations, visibility to 10,000+ stores, and knowledge […]
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Grocery, Brands, and Crisis

Grocery’s Stress Test In barely more than 100 hours, COVID-19 went from a looming threat on the horizon in the US to an all hands on deck nationwide response.  The consumer response shifted from reactive health item stockpiling—items like face masks and hand sanitizer— to pantry stock piling.  According to Nielsen, sales of rice, dried beans and water surged […]
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Pinterest Shoppable Grocery Partnership

We are proud to be an official Pinterest Preferred Shopping Partner and to continue Simplifying Grocery Shopping.  Over the course of the last year, Basketful has created a path to cart for millions of consumers on Pinterest, simplifying the discovery and shopping experience. Pinterest is a leader in social commerce and we take pride in […]
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Introducing the Basketful Grocery List Mobile App!

Basketful launching the world’s smartest Grocery List App, allowing shoppers to Save Time, Save Money, and Simplify their grocery shopping. On Wednesday January 15th at FoodTech Live during CES in Las Vegas, we are formally announcing the launch of the world’s smartest Grocery List App. It’s time to modernize and simplify how we grocery shop […]
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