Is Shipt the Sleeper in the Battle for Online Grocery?
Like many in the industry, we were intrigued when Target acquired Shipt and speculated what it would mean for both Target and Shipt. We wrote that at the time of acquisition, Shipt reached 22% of US Consumers. Then in February, Brian Cornell, CEO of Target,…
CPG Loyalty in the Grocery eCommerce Age
Marketers have always known that acquiring new customers was significantly more expensive than retaining an existing one. Research has shown that it can be 5-25 times more expensive. At the same time, CPG marketers know that even their most loyal consumers buy other brands within…
Amazon & Whole Foods – One Year On
We are approaching the one year anniversary of Amazon’s acquisition of Whole Foods and we wanted to review some of the ramifications on Amazon, Whole Foods, and online grocery. Before diving in, a quick reminder on the details – Amazon closed the deal on August…
Target increases grocery reach to 42% of US consumers
Earlier this year, we wrote about Target’s entry into the online grocery market with the acquisition of Shipt. Recently, Target announced that they have reached their half way point in their drive to become America’s easiest place to shop. This strategy includes multiple capabilities including…
Updated Retailer Reach maps (10-mile radius)
In past analysis, we used a 30-mile radius for “within reach” of pickup locations. Walmart’s recent annual report we noticed they published: “We’re enabling customers to choose Walmart for all the ways they want to shop by expanding our assortment, leveraging our fulfillment capabilities and…
Peapod.com reaches 18% of US population
This is our 6th and final article on online grocery retailer reach in the US. Others are available here. We started this research because we needed it as input to our own business plans, and published it because it might help with yours. While many…
Busting the barriers to online grocery adoption
Much has been written about Nielsen & FMI’s prediction that US consumers will spend $100B a year on online grocery by 2022. As we have stated previously, we believe the majority of this growth will come from full assortment shoppers replacing their regular grocery trips. …
Reaching 18% of US population, Amazon Fresh faces uphill battle in grocery
This is the 5th article in a series covering the reach of online grocery retailers in the US. Past articles covered Walmart, Kroger, Instacart (all retailers), and Target (Shipt). Amazon Fresh trails the leaders in reach Basketful makes Add to Cart solutions for online grocery. …
Recipe publishers as demand aggregators for online grocery
According to Nielsen & FMI, 70% of consumers will be shopping online with an estimated annual spend of $100 billion by 2022. As we outlined in Beyond Amazon.com: The Battle for Full Basket Online Grocery, the growth to come will look very different than what…
Target aggressively enters online grocery market, reaching 33% of US consumers
At ShopTalk last week, Brian Cornell – CEO of Target, highlighted the company’s goal to become America’s easiest place to shop. For Target, Cornell explained, that means blending the best of our physical and digital assets to create new experiences for our guests and reimagining…