Category: News

In App Stores Now: The Basketful Mobile Grocery List!

Save Time. Save Money. Simplify. Over the past two years Basketful’s priorities have centered on our mission to Simplify Grocery Shopping.   We’ve done this by creating a shoppable path connecting content to commerce for brands and publishers. Powering this is our network of more than 50 retailer integrations, visibility to 10,000+ stores, and knowledge […]
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Grocery, Brands, and Crisis

Grocery’s Stress Test In barely more than 100 hours, COVID-19 went from a looming threat on the horizon in the US to an all hands on deck nationwide response.  The consumer response shifted from reactive health item stockpiling—items like face masks and hand sanitizer— to pantry stock piling.  According to Nielsen, sales of rice, dried beans and water surged […]
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Pinterest Shoppable Grocery Partnership

We are proud to be an official Pinterest Preferred Shopping Partner and to continue Simplifying Grocery Shopping.  Over the course of the last year, Basketful has created a path to cart for millions of consumers on Pinterest, simplifying the discovery and shopping experience. Pinterest is a leader in social commerce and we take pride in […]
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Introducing the Basketful Grocery List Mobile App!

Basketful launching the world’s smartest Grocery List App, allowing shoppers to Save Time, Save Money, and Simplify their grocery shopping. On Wednesday January 15th at FoodTech Live during CES in Las Vegas, we are formally announcing the launch of the world’s smartest Grocery List App. It’s time to modernize and simplify how we grocery shop […]
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Food Tech Live…and a New Product Announcement

January 8th, 6-9pm, Treasure Island, Las Vegas Come join us at Food Tech Live during the biggest week in Tech innovation. We will be joining our fellow food industry innovators with a booth showcasing our Shoppable Grocery solutions. And we will be taking our mission of ‘Simplifying Grocery Shopping’ to a whole new level, with […]
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Basketful partners with Pinterest on shoppable experiences

We’re excited to announce that Basketful is an official Pinterest Shopping partner! Pinterest unveiled a revised Pinterest Partners program on June 17, revealing vendor partners that power increasingly shoppable experiences on the Pinterest platform. Pinterest partners are highly vetted for both technical expertise and Pinterest expertise, and Basketful is proud to be a partner. Whether […]
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The 4 P’s to Winning Online Grocery

Bain & Company released a report last week finding that consumer adoption continues to rise, and incumbent grocers have a window of opportunity to capture this growing segment. We’ve identified P’s that will continue to accelerate online grocery in the US. Presence Must be present (local) to win. Shoppers want options, and even the smaller […]
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Is Shipt the Sleeper in the Battle for Online Grocery?

Like many in the industry, we were intrigued when Target acquired Shipt and speculated what it would mean for both Target and Shipt.  We wrote that at the time of acquisition, Shipt reached 22% of US Consumers.  Then in February, Brian Cornell, CEO of Target, laid out an aggressive plan to expand Shipt to all […]
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CPG Loyalty in the Grocery eCommerce Age

Marketers have always known that acquiring new customers was significantly more expensive than retaining an existing one.  Research has shown that it can be 5-25 times more expensive.  At the same time, CPG marketers know that even their most loyal consumers buy other brands within their categories.  A metric called share of requirements captures the […]
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