Let’s get straight to the pint–Basketful’s Channel Insights is here to make you a Berry Happy Marketer. Sound cool? Let’s talk about how it works. The goal with any digital CPG campaign is simple: drive the most efficient use of dollars for awareness, consideration, engagement, or conversion. Realtime optimization not only requires top of the […]
Basketful announces Channel Insights; serving up next level ecomm optimization We are proud to announce the launch of an industry exclusive and game changing CPG media capability: Channel Insights. Enhanced by our ecosystem of shoppable capabilities, Channel Insights automatically connects media & commerce performance together, unlocking in-flight ecomm optimization for CPG brands. Channel Insights connects the dots between […]
Typical product locators are like bananas. At the time of checkout they look perfect, but it’s a matter of days before they become overripe and unusable. It’s a constant battle making sure they don’t go out of date. Recent CPG supply challenges have magnified the importance of making product locators (and brand media too!) real-time […]
Ecommerce for fast moving consumer goods requires low friction, high fidelity, and retailer breadth. Basketful has led the industry in retailer depth and breadth as a shoppable solutions provider, and we continue to invest. We are excited to announce the additions of GoPuff, Drizly, and Total Wine as retailers within our experience! Alc Bev ecommerce […]
Boosted brand discovery, optimized for omni-channel In our previous article we teased the benefits of a modern day product locator. Over the past few months the team here has been working hard at addressing the inefficiencies that exist in locators currently in market. Today we are excited to launch Basketful’s new Shoppable Product Locator: Atlas. […]
Save Time. Save Money. Simplify. Over the past two years Basketful’s priorities have centered on our mission to Simplify Grocery Shopping. We’ve done this by creating a shoppable path connecting content to commerce for brands and publishers. Powering this is our network of more than 50 retailer integrations, visibility to 10,000+ stores, and knowledge […]
Grocery’s Stress Test In barely more than 100 hours, COVID-19 went from a looming threat on the horizon in the US to an all hands on deck nationwide response. The consumer response shifted from reactive health item stockpiling—items like face masks and hand sanitizer— to pantry stock piling. According to Nielsen, sales of rice, dried beans and water surged […]
We are proud to be an official Pinterest Preferred Shopping Partner and to continue Simplifying Grocery Shopping. Over the course of the last year, Basketful has created a path to cart for millions of consumers on Pinterest, simplifying the discovery and shopping experience. Pinterest is a leader in social commerce and we take pride in […]
Basketful launching the world’s smartest Grocery List App, allowing shoppers to Save Time, Save Money, and Simplify their grocery shopping. On Wednesday January 15th at FoodTech Live during CES in Las Vegas, we are formally announcing the launch of the world’s smartest Grocery List App. It’s time to modernize and simplify how we grocery shop […]
January 8th, 6-9pm, Treasure Island, Las Vegas Come join us at Food Tech Live during the biggest week in Tech innovation. We will be joining our fellow food industry innovators with a booth showcasing our Shoppable Grocery solutions. And we will be taking our mission of ‘Simplifying Grocery Shopping’ to a whole new level, with […]